“My only explanation for our cheeky ambition is this: Being surrounded by pet-supply e-tailors worth more than IBM has a way of getting your sense of what’s possible all out of whack. The old millennium was dying; a better one was on its way. We were in our mid-twenties, and we had no idea what we were doing. But we knew we loved books. And so we set out to write them.”

“My only explanation for our cheeky ambition is this: Being surrounded by pet-supply e-tailors worth more than IBM has a way of getting your sense of what’s possible all out of whack. The old millennium was dying; a better one was on its way. We were in our mid-twenties, and we had no idea what we were doing. But we knew we loved books. And so we set out to write them.”

— Chris Baty