“The word ‘more’ on the bottom corner of a poster, which he knew at once would read in full ‘Life has become better, more cheerful!’ Those posters were all over the place. The slogan advertised Soviet Champagne. Or the existence of Soviet Champagne advertised the slogan, he wasn’t sure which.”

“The word ‘more’ on the bottom corner of a poster, which he knew at once would read in full ‘Life has become better, more cheerful!’ Those posters were all over the place. The slogan advertised Soviet Champagne. Or the existence of Soviet Champagne advertised the slogan, he wasn’t sure which.”

— Francis Spufford