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In contrast to the Kantian, the categorical imperative of the culture industry no longer has anything in common with freedom. It proclaims: you shall conform, without instruction as to what; conform to that which exists anyway as a reflex of its power and omnipresence. The power of the culture industry’s ideology is such that conformity has replaced consciousness.

Theodor W. Adorno Quote: “In contrast to the Kantian, the categorical imperative of the culture industry no longer has anything in common with freedom. It proclaims: you shall conform, without instruction as to what; conform to that which exists anyway as a reflex of its power and omnipresence. The power of the culture industry’s ideology is such that conformity has replaced consciousness.”

“In contrast to the Kantian, the categorical imperative of the culture industry no longer has anything in common with freedom. It proclaims: you shall conform, without instruction as to what; conform to that which exists anyway as a reflex of its power and omnipresence. The power of the culture industry’s ideology is such that conformity has replaced consciousness.”

Theodor W. Adorno

Theodor W. Adorno Quote: “In contrast to the Kantian, the categorical imperative of the culture industry no longer has anything in common with freedom. It proclaims: you shall conform, without instruction as to what; conform to that which exists anyway as a reflex of its power and omnipresence. The power of the culture industry’s ideology is such that conformity has replaced consciousness.”
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