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The burden of deciding when to launch something is on the maker, not a marketer. If something is launched or a bug is fixed, data is instantly collected about how it’s used, which serves as the basis to make quick revisions. There are no big schedules, few big plans, and no enforced mechanisms for coordination. It sounds like chaos, and it is. But if everyone understood chaos and perhaps liked the uncertainty, they would find freedom and opportunity.

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Scott Berkun Quote: “The burden of deciding when to launch something is on the maker, not a marketer. If something is launched or a bug is fixed, data is instantly collected about how it’s used, which serves as the basis to make quick revisions. There are no big schedules, few big plans, and no enforced mechanisms for coordination. It sounds like chaos, and it is. But if everyone understood chaos and perhaps liked the uncertainty, they would find freedom and opportunity.”

“The burden of deciding when to launch something is on the maker, not a marketer. If something is launched or a bug is fixed, data is instantly collected about how it’s used, which serves as the basis to make quick revisions. There are no big schedules, few big plans, and no enforced mechanisms for coordination. It sounds like chaos, and it is. But if everyone understood chaos and perhaps liked the uncertainty, they would find freedom and opportunity.”

Scott Berkun

Scott Berkun Quote: “The burden of deciding when to launch something is on the maker, not a marketer. If something is launched or a bug is fixed, data is instantly collected about how it’s used, which serves as the basis to make quick revisions. There are no big schedules, few big plans, and no enforced mechanisms for coordination. It sounds like chaos, and it is. But if everyone understood chaos and perhaps liked the uncertainty, they would find freedom and opportunity.”
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