“They understood that any presentation has to begin by answering a key question for that specific audience: Why does this matter? Why is what the speaker is going to say important? When you collect people in an amphitheater, the grandeur of the setting demands an immediate answer to that question of why.”

“They understood that any presentation has to begin by answering a key question for that specific audience: Why does this matter? Why is what the speaker is going to say important? When you collect people in an amphitheater, the grandeur of the setting demands an immediate answer to that question of why.”

— Nick Morgan