“In other words, the consensus sale isn’t something you should be fighting – it’s something you should be actively pursuing. You can’t just elevate the conversation and cut everyone else out because it’s exactly that team input that the decision maker values most when it comes to loyalty.”

“In other words, the consensus sale isn’t something you should be fighting – it’s something you should be actively pursuing. You can’t just elevate the conversation and cut everyone else out because it’s exactly that team input that the decision maker values most when it comes to loyalty.”

— Matthew Dixon