“In the Agile organization, “customer focus” means something very different. In firms that have embraced Agile, everyone is passionately obsessed with delivering more value to customers. Everyone in the organization has a clear line of sight to the ultimate customer and can see how their work is adding value to that customer – or not. If their work isn’t adding value to any customer or user, then an immediate question arises as to why the work is being done at all.”
