“Having a clear, concise statement ready to deliver at any moment – one that says what you do now but emphasizes what you want to do in the future and why you’re qualified to do it – gives you a huge advantage in terms of visibility and positioning. It sets you apart from the pack and enables you to make the case for yourself at the highest level when the chance presents itself. In my experience, great careers are often built on chance encounters. So it always pays to be prepared.”
