“And we will see that beneath the inspirational stories told about these shifts, the deepest and most overlooked truth is that innovation cannot happen without failure. Indeed, the aversion to failure is the single largest obstacle to creative change, not just in business but beyond.”

“And we will see that beneath the inspirational stories told about these shifts, the deepest and most overlooked truth is that innovation cannot happen without failure. Indeed, the aversion to failure is the single largest obstacle to creative change, not just in business but beyond.”

— Matthew Syed