“Do you consider yourself a helpful person?” Following brief reflection, nearly everyone answered yes. In that privileged moment – after subjects had confirmed privately and affirmed publicly their helpful natures – the researchers pounced, requesting help with their survey. Now 77.3 percent volunteered.”

“Do you consider yourself a helpful person?” Following brief reflection, nearly everyone answered yes. In that privileged moment – after subjects had confirmed privately and affirmed publicly their helpful natures – the researchers pounced, requesting help with their survey. Now 77.3 percent volunteered.”

— Robert B. Cialdini