“Imagine your consciousness is the judge or jury or parent or friend you must persuade. You want your conscious mind to believe in you. Framing is how your mind perceives whatever situation you are in. Framing is how you choose to think about and thus perceive a challenge in your life. Frame.”

“Imagine your consciousness is the judge or jury or parent or friend you must persuade. You want your conscious mind to believe in you. Framing is how your mind perceives whatever situation you are in. Framing is how you choose to think about and thus perceive a challenge in your life. Frame.”

— Mike Cernovich