“Too often we fall into the trap of thinking that if we give employees the facts and explain why change needs to take place from an economic point of view, they’ll buy into the change. We overestimate the power of logic and underestimate the power of storytelling, an appeal to belonging and the positive emotions of belonging.”

“Too often we fall into the trap of thinking that if we give employees the facts and explain why change needs to take place from an economic point of view, they’ll buy into the change. We overestimate the power of logic and underestimate the power of storytelling, an appeal to belonging and the positive emotions of belonging.”

— Judith E. Glaser