“In that one exchange, Robert experienced a by-product of integration that would affect nearly every black business and institution when the doors of segregation flung open – rejection by a black customer base for the wide-open new world. It didn’t take Robert long to realize that he would have to work doubly hard to win over his own people and get any patients at all. But at the moment, he was so hurt and rattled by the woman’s rejection that he couldn’t think straight.”
