“How were they to square the tremendous wealth they accrued with their image of themselves as frugal and virtuous? Easy: just argue that commerce was itself virtuous. To be rich in corrupt old Europe must be a sign of droneishness; but to be rich in fresh young American was the fruit of hard work. The beehive provided Americans with the ideal image for their religion of work.”

“How were they to square the tremendous wealth they accrued with their image of themselves as frugal and virtuous? Easy: just argue that commerce was itself virtuous. To be rich in corrupt old Europe must be a sign of droneishness; but to be rich in fresh young American was the fruit of hard work. The beehive provided Americans with the ideal image for their religion of work.”

— Bee Wilson