“The moral of the story: promote only those you would hire. Put your SDRs through the same hiring and evaluation process you would for external candidates. No one benefits – not you, your company, sales leadership, or the SDRs themselves – when a promotion sets reps up to fail.”

“The moral of the story: promote only those you would hire. Put your SDRs through the same hiring and evaluation process you would for external candidates. No one benefits – not you, your company, sales leadership, or the SDRs themselves – when a promotion sets reps up to fail.”

— Trish Bertuzzi