“There are three deeply entrenched assumptions we must conquer to live the way of the Essentialist: “I have to,” “It’s all important,” and “I can do both.” Like mythological sirens, these assumptions are as dangerous as they are seductive. They draw us in and drown us in shallow waters.”

“There are three deeply entrenched assumptions we must conquer to live the way of the Essentialist: “I have to,” “It’s all important,” and “I can do both.” Like mythological sirens, these assumptions are as dangerous as they are seductive. They draw us in and drown us in shallow waters.”

— Greg McKeown