“I mastered the most important lesson of sales: If someone likes the product, but doesn’t like you, they won’t buy it; if, on the other hand, they’re not crazy about the product, yet they like you, well, they may buy it anyway. In business, you need to sell yourself first. It’s all about impressions.”

“I mastered the most important lesson of sales: If someone likes the product, but doesn’t like you, they won’t buy it; if, on the other hand, they’re not crazy about the product, yet they like you, well, they may buy it anyway. In business, you need to sell yourself first. It’s all about impressions.”

— Robert K. Wittman