“The thing to do is to go on, in the same suave tone, from uttering a series of banalities to expressing a new and dangerous thought, without any break. If you succeed in this, the business is done. The reader will not forget – the new words will plague and torment him until he has accepted them.”

“The thing to do is to go on, in the same suave tone, from uttering a series of banalities to expressing a new and dangerous thought, without any break. If you succeed in this, the business is done. The reader will not forget – the new words will plague and torment him until he has accepted them.”

— Lev Shestov