“Americans today, ideology has become a powerful marker of identity. Ps, Cs, and Ls are now rivalrous, hostile tribes. As such, they have developed linguistic differences and negative stereotypes of one another, which the three-axis model can help to articulate. Within a tribe, political language is used to reassure others of one’s loyalty to the tribe, to lift one’s status within the tribe, and to whip up hostility against other tribes.”
