“When pundits and strategists claim “attack ads work,” they mean it in the most cynical of terms. As Ipsos Reid researcher Andrew Grenville told the Vancouver Sun: “Attacks ads can often work in the short term. They can give you a short boost. But they reduce the number of people who want to vote. They reduce participation in the democratic process. They poison the system.”

“When pundits and strategists claim “attack ads work,” they mean it in the most cynical of terms. As Ipsos Reid researcher Andrew Grenville told the Vancouver Sun: “Attacks ads can often work in the short term. They can give you a short boost. But they reduce the number of people who want to vote. They reduce participation in the democratic process. They poison the system.”

— Elizabeth May