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Consumerism and nationalism work extra hours to make us imagine that millions of strangers belong to the same community as ourselves, that we have a common past, common interests and a common future. This isn’t a lie. It’s imagination. Like money, limited liability companies and human rights, nations and consumer tribes are inter-subjective realities. They exist only in our collective imagination, yet their power is immense.

Yuval Noah Harari Quote: “Consumerism and nationalism work extra hours to make us imagine that millions of strangers belong to the same community as ourselves, that we have a common past, common interests and a common future. This isn’t a lie. It’s imagination. Like money, limited liability companies and human rights, nations and consumer tribes are inter-subjective realities. They exist only in our collective imagination, yet their power is immense.”

“Consumerism and nationalism work extra hours to make us imagine that millions of strangers belong to the same community as ourselves, that we have a common past, common interests and a common future. This isn’t a lie. It’s imagination. Like money, limited liability companies and human rights, nations and consumer tribes are inter-subjective realities. They exist only in our collective imagination, yet their power is immense.”

Yuval Noah Harari

Yuval Noah Harari Quote: “Consumerism and nationalism work extra hours to make us imagine that millions of strangers belong to the same community as ourselves, that we have a common past, common interests and a common future. This isn’t a lie. It’s imagination. Like money, limited liability companies and human rights, nations and consumer tribes are inter-subjective realities. They exist only in our collective imagination, yet their power is immense.”
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