“Scarcity is not just a physical constraint. It is also a mindset. When scarcity captures our attention, it changes how we think – whether it is at the level of milliseconds, hours, or days and weeks. By staying top of mind, it affects what we notice, how we weigh our choices, how we deliberate, and ultimately what we decide and how we behave. When we function under scarcity, we represent, manage, and deal with problems differently.”
