“All of you have heard of Dr. Emil Coue, the Frenchman who was in this country a few years ago, telling people they could cure themselves if they would adopt his plan. His idea was that you should say to yourself “Every day, in every way, I am getting better and better.” Just ponder over that for a minute.”

“All of you have heard of Dr. Emil Coue, the Frenchman who was in this country a few years ago, telling people they could cure themselves if they would adopt his plan. His idea was that you should say to yourself “Every day, in every way, I am getting better and better.” Just ponder over that for a minute.”

— Claude M. Bristol