“1. Efficacy – How well does it work? 2. Speed – How quickly does it work? 3. Reliability – Can I depend on it to do what I want? 4. Ease of Use – How much effort does it require? 5. Flexibility – How many things does it do? 6. Status – How does this affect the way others perceive me? 7. Aesthetic Appeal – How attractive or otherwise aesthetically pleasing is it? 8. Emotion – How does it make me feel? 9. Cost – How much do I have to give up to get this?”
