“Creative ideas make people uncomfortable. It turns out that, at least subconsciously, we can have a hard time recognizing ideas as both new and useful at the same time. This cognitive dissonance between creativity and practicality may actually create a subtle bias against creative ideas.”

“Creative ideas make people uncomfortable. It turns out that, at least subconsciously, we can have a hard time recognizing ideas as both new and useful at the same time. This cognitive dissonance between creativity and practicality may actually create a subtle bias against creative ideas.”

— David Burkus