“In psychology, this phenomenon is called reactance: when we are deprived of an option, we suddenly deem it more attractive. It is a kind of act of defiance. It is also known as the Romeo and Juliet effect: because the love between the tragic Shakespearean teenagers is forbidden, it knows no bounds.”

“In psychology, this phenomenon is called reactance: when we are deprived of an option, we suddenly deem it more attractive. It is a kind of act of defiance. It is also known as the Romeo and Juliet effect: because the love between the tragic Shakespearean teenagers is forbidden, it knows no bounds.”

— Rolf Dobelli