“For many people, it’s about FOMO, the “fear of missing out,” or “the fear of losing a special moment.” Eyal describes this as the brilliant driver for Instagram. And this last part is true: the app at the very least is nearly brilliant. But that moment which he is referring to is not necessarily something special. On the contrary. There aren’t enough special moments, so we end up making do – repetitive and mundane moments are documented instead.”
