“First, we try to “download” the right definitions, doctrines, and beliefs into the brains of people who don’t know the apostle Peter from Homer Simpson. By doing that, we communicate that having the right thoughts is the means of salvation. We’re telling them that it’s the stuff that happens between their ears that matters. When we focus on ideology, we’re not touching thirsty hearts. Thirsty people don’t want to memorize theology any more than they want to learn a new language.”
