“The Century of the Self delineated expertly how the theories of Sigmund Freud were deployed by his nephew Edward Bernays to create the profession of PR and generate the consumer boom of the fifties. Prior to the inclusion of psychological principles in sales, products were sold on the basis of utility:.”

“The Century of the Self delineated expertly how the theories of Sigmund Freud were deployed by his nephew Edward Bernays to create the profession of PR and generate the consumer boom of the fifties. Prior to the inclusion of psychological principles in sales, products were sold on the basis of utility:.”

— Anonymous