“At the core of why those habits were so effective, why they acted as keystone habits, was something known within academic literature as a “small win.” Small wins are exactly what they sound like, and are part of how keystone habits create widespread changes. A huge body of research has shown that small wins have enormous power, an influence.”

“At the core of why those habits were so effective, why they acted as keystone habits, was something known within academic literature as a “small win.” Small wins are exactly what they sound like, and are part of how keystone habits create widespread changes. A huge body of research has shown that small wins have enormous power, an influence.”

— Charles Duhigg