“Most people, myself included, really want to be liked – and not just because it feels good. Being liked is also a key factor in both professional and personal success. A willingness to make an introduction or advocate for or promote someone depends upon having positive feelings about that person. We need to believe in her ability to do the job and get along with everyone while doing it. That’s why, instinctively, many of us feel pressure to mute our accomplishments.”
