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Real dyed-in-the-wool booksellers – like Sophie and me – can’t lie. Our faces are always a dead giveaway. A lifted brow or curled lip reveals that it’s a poor excuse for a book, and the clever customers ask for a recommendation instead, whereupon we frog-march them over to a particular volume and command them to read it. If they read it and despise it, they’ll never come back. But if they like it, they’re customers for life.

Mary Ann Shaffer Quote: “Real dyed-in-the-wool booksellers – like Sophie and me – can’t lie. Our faces are always a dead giveaway. A lifted brow or curled lip reveals that it’s a poor excuse for a book, and the clever customers ask for a recommendation instead, whereupon we frog-march them over to a particular volume and command them to read it. If they read it and despise it, they’ll never come back. But if they like it, they’re customers for life.”

“Real dyed-in-the-wool booksellers – like Sophie and me – can’t lie. Our faces are always a dead giveaway. A lifted brow or curled lip reveals that it’s a poor excuse for a book, and the clever customers ask for a recommendation instead, whereupon we frog-march them over to a particular volume and command them to read it. If they read it and despise it, they’ll never come back. But if they like it, they’re customers for life.”

Mary Ann Shaffer

Mary Ann Shaffer Quote: “Real dyed-in-the-wool booksellers – like Sophie and me – can’t lie. Our faces are always a dead giveaway. A lifted brow or curled lip reveals that it’s a poor excuse for a book, and the clever customers ask for a recommendation instead, whereupon we frog-march them over to a particular volume and command them to read it. If they read it and despise it, they’ll never come back. But if they like it, they’re customers for life.”
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