“Most people will never start a business because nine out of ten companies fail. But those that win, in the end, even if they fail at first keep trying because they are motivated by the pleasure of getting the business, not by minimizing pain and insecurity. And many guys will never get a girl they want because they realize they will fail more often then they succeed. But those that win in the end do so by focusing on the pleasures of success rather than the pain of failure.”