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Most people in a negotiation are driven by fear or by the desire to avoid pain. Too few are driven by their actual goals.

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Chris Voss Quote: “Most people in a negotiation are driven by fear or by the desire to avoid pain. Too few are driven by their actual goals.”

“Most people in a negotiation are driven by fear or by the desire to avoid pain. Too few are driven by their actual goals.”

Chris Voss

Chris Voss Quote: “Most people in a negotiation are driven by fear or by the desire to avoid pain. Too few are driven by their actual goals.”
Chris Voss Quote: “Most people in a negotiation are driven by fear or by the desire to avoid pain. Too few are driven by their actual goals.”
Chris Voss Quote: “Most people in a negotiation are driven by fear or by the desire to avoid pain. Too few are driven by their actual goals.”
Chris Voss Quote: “Most people in a negotiation are driven by fear or by the desire to avoid pain. Too few are driven by their actual goals.”
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