“Eat food. Not too much. Mostly plants.” It’s a catchy maxim. It’s simple. On first glance it makes sense. The phrase was coined by Michael Pollan, renowned professor, journalist, and best-selling author of In Defense of Food, who was instructing his readers on how to navigate the “incredibly complicated and confusing question of what we humans should eat in order to be maximally healthy.”

“Eat food. Not too much. Mostly plants.” It’s a catchy maxim. It’s simple. On first glance it makes sense. The phrase was coined by Michael Pollan, renowned professor, journalist, and best-selling author of In Defense of Food, who was instructing his readers on how to navigate the “incredibly complicated and confusing question of what we humans should eat in order to be maximally healthy.”

— Rip Esselstyn