“Decision makers find that asking what-would-it-take questions gives them more, better, and different Macro Tactics from which to choose. As a result, they put themselves and their organizations in stronger positions to achieve their Desired Outcome and they avoid costly and preventable mistakes.”

“Decision makers find that asking what-would-it-take questions gives them more, better, and different Macro Tactics from which to choose. As a result, they put themselves and their organizations in stronger positions to achieve their Desired Outcome and they avoid costly and preventable mistakes.”

— David Goldsmith