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We tend to think of grand organizations like corporations or empires coming about through deliberate human planning: designing the conceptual architecture for each imposing structure, brick by brick. But the shape an institution ultimately takes is not so much designed in advance by a master engineer as it is carved away by challenges to its outer boundaries, the way a coastline is partly formed by an endless battering of much smaller waves.

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Steven Johnson Quote: “We tend to think of grand organizations like corporations or empires coming about through deliberate human planning: designing the conceptual architecture for each imposing structure, brick by brick. But the shape an institution ultimately takes is not so much designed in advance by a master engineer as it is carved away by challenges to its outer boundaries, the way a coastline is partly formed by an endless battering of much smaller waves.”

“We tend to think of grand organizations like corporations or empires coming about through deliberate human planning: designing the conceptual architecture for each imposing structure, brick by brick. But the shape an institution ultimately takes is not so much designed in advance by a master engineer as it is carved away by challenges to its outer boundaries, the way a coastline is partly formed by an endless battering of much smaller waves.”

Steven Johnson

Steven Johnson Quote: “We tend to think of grand organizations like corporations or empires coming about through deliberate human planning: designing the conceptual architecture for each imposing structure, brick by brick. But the shape an institution ultimately takes is not so much designed in advance by a master engineer as it is carved away by challenges to its outer boundaries, the way a coastline is partly formed by an endless battering of much smaller waves.”
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