“It is a common folk theory of progressives that ‘the facts will set you free.’ If only you can get all the facts out there in the public eye, then every rational person will reach the right conclusion. It is a vain hope. Human brains just don’t work that way. Framing matters. Frames once entrenched are hard to dispel.”

“It is a common folk theory of progressives that ‘the facts will set you free.’ If only you can get all the facts out there in the public eye, then every rational person will reach the right conclusion. It is a vain hope. Human brains just don’t work that way. Framing matters. Frames once entrenched are hard to dispel.”

— George Lakoff