“These examples should be models for communication, precisely because they inspire curiosity. “How does money influence politics?” is not an especially engaging question, but “If I were running for president, how would I raise lots of money with few conditions and no scrutiny?” is much more intriguing.”

“These examples should be models for communication, precisely because they inspire curiosity. “How does money influence politics?” is not an especially engaging question, but “If I were running for president, how would I raise lots of money with few conditions and no scrutiny?” is much more intriguing.”

— Tim Harford