“All this bio-yogurt virtue and financial self-righteousness are just filling the gap in the market. But the problem is that it’s all backwards. It’s not that you do the right thing and hope it pays off; the morally right thing is by definition the thing that gives the biggest payoff.”

“All this bio-yogurt virtue and financial self-righteousness are just filling the gap in the market. But the problem is that it’s all backwards. It’s not that you do the right thing and hope it pays off; the morally right thing is by definition the thing that gives the biggest payoff.”

— Tana French