“For instance, it tends to be easier for us to picture how frequently eating a load of greasy fast food meals is going to risk our heart health, but it’s harder for us to recognize how not exercising can place us at the same health risk. While we may actively avoid those oily take-out in an attempt to maintain a healthy lifestyle, we aren’t as likely to start an exercise regimen to support that same goal. It just doesn’t have the same psychological impact.”
