“The curse of comfort – defaulting to the familiar and accessible – wouldn’t matter so much if the only place it led you was down the supermarket aisle, past the unfamiliar and difficult-to-pronounce exotic foods, and straight to your favorite brand of peanut butter. Its impact, though, is much more insidious and far-reaching. It can lead to mistakes that waste our time and keep us from getting where we want to go – sometimes literally.”
