“The flavor was nothing like beer. It was closer to cheap champagne mixed with Sprite, and – unlike beer – it was the opposite of an acquired taste. Every new Zima went down slightly worse than the previous Zima. There was, however, something perversely enticing about a drink that seemed to come from a post-apocalyptic wasteland in which color did not exist.”

“The flavor was nothing like beer. It was closer to cheap champagne mixed with Sprite, and – unlike beer – it was the opposite of an acquired taste. Every new Zima went down slightly worse than the previous Zima. There was, however, something perversely enticing about a drink that seemed to come from a post-apocalyptic wasteland in which color did not exist.”

— Chuck Klosterman