“The lack of color is to show off the dresses. It terrifies our patrons into an existential crisis and then, a purchase. This is what Gizzy tells me, anyway. “The black,” she says, “reminds us that we are mortal and that youth is fleeting. Also, nothing makes pink taffeta pop like a dark void.”

“The lack of color is to show off the dresses. It terrifies our patrons into an existential crisis and then, a purchase. This is what Gizzy tells me, anyway. “The black,” she says, “reminds us that we are mortal and that youth is fleeting. Also, nothing makes pink taffeta pop like a dark void.”

— Carmen Maria Machado