“In popular culture, detached irony and cynicism have ceded ground to an emphasis on sincerity and authenticity. The “too cool to care” attitude that typifies Generation X has become “cool to care” for Millennials. This New Sincerity has become the vehicle for a resurgence in moral storytelling in popular culture.”

“In popular culture, detached irony and cynicism have ceded ground to an emphasis on sincerity and authenticity. The “too cool to care” attitude that typifies Generation X has become “cool to care” for Millennials. This New Sincerity has become the vehicle for a resurgence in moral storytelling in popular culture.”

— Jonathan D. Fitzgerald