“In America you don’t say, “Give me another coffee”; you ask for “More coffee”; you don’t say that cigarette A is longer than cigarette B, but that there’s “more” of it, more than you’re used to having, more than you might want, leaving a surplus to throw away – that’s prosperity.”

“In America you don’t say, “Give me another coffee”; you ask for “More coffee”; you don’t say that cigarette A is longer than cigarette B, but that there’s “more” of it, more than you’re used to having, more than you might want, leaving a surplus to throw away – that’s prosperity.”

— Umberto Eco