“You did not have to be the first company to produce the new kind of machine; sometimes, in fact, it was better not to be the first. But you had to produce yours before the new market really opened up and customers had made other marriages. For once they are lost, both old and prospective customers are often gone for good.”

“You did not have to be the first company to produce the new kind of machine; sometimes, in fact, it was better not to be the first. But you had to produce yours before the new market really opened up and customers had made other marriages. For once they are lost, both old and prospective customers are often gone for good.”

— Tracy Kidder