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I’ve come to believe that there are four enduring sources of a joyful life. I call these Connection, Control, Competence, and Context. Connection is the need to belong. Control is the need to direct one’s own destiny. Competence is the need to be good at something worthwhile. Context is the need for a purpose outside of one’s self. At the nexus of money and meaning the “Four C’s” are what is being underwritten. They sit at the heart of funded contentment. Let’s look at each of these in turn.

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Brian Portnoy Quote: “I’ve come to believe that there are four enduring sources of a joyful life. I call these Connection, Control, Competence, and Context. Connection is the need to belong. Control is the need to direct one’s own destiny. Competence is the need to be good at something worthwhile. Context is the need for a purpose outside of one’s self. At the nexus of money and meaning the “Four C’s” are what is being underwritten. They sit at the heart of funded contentment. Let’s look at each of these in turn.”

“I’ve come to believe that there are four enduring sources of a joyful life. I call these Connection, Control, Competence, and Context. Connection is the need to belong. Control is the need to direct one’s own destiny. Competence is the need to be good at something worthwhile. Context is the need for a purpose outside of one’s self. At the nexus of money and meaning the “Four C’s” are what is being underwritten. They sit at the heart of funded contentment. Let’s look at each of these in turn.”

Brian Portnoy

Brian Portnoy Quote: “I’ve come to believe that there are four enduring sources of a joyful life. I call these Connection, Control, Competence, and Context. Connection is the need to belong. Control is the need to direct one’s own destiny. Competence is the need to be good at something worthwhile. Context is the need for a purpose outside of one’s self. At the nexus of money and meaning the “Four C’s” are what is being underwritten. They sit at the heart of funded contentment. Let’s look at each of these in turn.”
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