“Simplification is the smart path toward effectively managing expectations. In general terms, met expectations lead to temporary happiness and unmet ones lead to temporary sadness. The human mind is wired to avoid losses more than it is to achieve gains, so minimizing regret is more important in this process than is maximizing future upside.”

“Simplification is the smart path toward effectively managing expectations. In general terms, met expectations lead to temporary happiness and unmet ones lead to temporary sadness. The human mind is wired to avoid losses more than it is to achieve gains, so minimizing regret is more important in this process than is maximizing future upside.”

— Brian Portnoy