“Link purchases with good experiences. I had saved money for a new favorite chair but waited until I had published my first book to get it. That way, the chair reminds me of something that was an important accomplishment for me. We can apply the same thing to that special sweater or that pair of nice woolen socks. Save for them – but wait until you have that really hyggelig experience: you want to be reminded of it when you pull them on.”
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